Product Awareness Survey Template

This survey aims to gage the level of awareness and understanding of a product among potential customers. Participants are asked about their demographic information, prior knowledge of the product, and their perception of the product.

The survey also assesses the likelihood of participants recommending the product and their interest in purchasing it in the future.

The feedback collected from this survey will help the company improve their marketing and product offerings.

This Survey Template is completely free for you to use. Once you select it within your SmartSurvey account, you can make changes to it, or leave it as it is and simply send it out.

Number of Questions
9
Time to complete:
3 minutes
Categories:

Product awareness survey questions in this example

1. What is your age?

The answer should be a single choice:

  1. 18-24
  2. 25-34
  3. 35-44
  4. 45-54
  5. 55 and above

2. What is your gender?

The answer should be a single choice:

  1. Male
  2. Female
  3. Other
  4. Prefer not to say

3. What is your occupation?

The answer should be a single choice:

  1. Full-time employee
  2. Part-time employee
  3. Self-employed
  4. Student
  5. Retired
  6. Other

4. Have you heard of our product before taking this survey?

The answer should be a single choice:

  1. Yes
  2. No

5. How did you first hear about our product?

The answer should be a single choice:

  1. Advertising
  2. Friend/Family
  3. Online search
  4. In-store display
  5. Other

6. On a scale of 1-5, with 1 being not at all and 5 being very well, how well do you understand what our product does?

The answer should be a single choice:

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

7. How likely are you to recommend our product to a friend or family member?

The answer should be a single choice:

  1. Very likely
  2. Likely
  3. Neutral
  4. Unlikely
  5. Very unlikely

8. On a scale of 1-5, with 1 being not at all interested and 5 being very interested, how interested are you in purchasing our product in the future?

The answer should be a single choice:

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

9. What is the main reason you are interested in purchasing our product?

The answer should be a single choice:

  1. It solves a specific problem I have
  2. It offers unique features compared to other products on the market
  3. It has received positive reviews from others
  4. It is affordable
  5. Other

Get started and create your first survey

If you would like more information then please get in touch.