Why you should use Online Survey Tools

Posted on: 01/05/2013

Online survey tools have been quite popular in the last few years. In simple words, online survey tools create a survey where all the tasks are automated. As a result, it becomes easier for a company to design and market a survey. On the other hand, users also find it easy to give their feedback as everything is automated and less time consuming. Survey tools generate a basic HTML form and post it on the internet. This allows a group of your interest to submit responses through the web.

In this article, we will tell you why you should use online survey tools. In other words, we will tell you about all the benefits that internet survey tools have to offer.

1. Convenience and Simplicity

Online survey tools allow you to create surveys quickly. It is quite easy to send survey invitations through an email. The email contains a link to the survey questionnaire. All the responses are also captured electronically, either by direct-loading to a database or emails. Internet survey tools make it very convenient and simple to collect data. Therefore, this is one of the major benefits of using these tools. If you have used paper or other surveys in the past, you will easily realize how automation tools help you make it quick, simple and convenient.

2. Economical

Online survey tools are very economical. You can easily buy a survey tool for less than $500. You can even buy it as a service in a hosted application. This allows you to pay a nominal fee through monthly or annual subscription. Usually, monthly subscription fee is as low as $20. It also gives you a chance to select additional features in your price range.

3. More Responses

Unlike paper or telephone surveys, online survey tools allow you to easily survey thousands of people. In fact, surveying 1,000 people becomes as easy as surveying just 10. Due to this sort of scalability, internet survey tools become a low-cost method.

4. Capture Data Quickly

Obtaining data quickly plays an important role in determining the efficiency of a survey. It becomes even more important if you want data related to customer satisfaction or performance analysis. Quick data capture allows you to address the right kind of issues at the right time.

5. Response Rate

Response rates for web surveys have always been much higher than other types of surveys. Online survey tools make it easier for internet users to respond to surveys. On an average, response rate may be as high as 50%. However, you also need to consider your relationship with your target audience. All the help you get from internet survey tools will not ensure a high response rate if you don't have a healthy relationship with your target audience.

6. Flexibility

Web surveys are quite flexible. Internet survey tools allow you to create tough questionnaires as well as easy ones. You can use extensive branching techniques and features to determine the complexity of questionnaires. This allows you to get accurate results based on your target audience.


With all these benefits to offer, online survey tools have become one of the most important marketing and feedback tools for a business. They allow you to serve your customers better and increase the productivity and efficiency of your organization.

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